Vol. 6 No. 1 (2024): มกราคม - มิถุนายน 2567

View Vol. 6 No. 1 (2024): มกราคม - มิถุนายน 2567

Published: 2024-06-29

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Research Articles

A Study of Attitude towards Using Online Social Network of Dhonburi Rajabhat University’s Students

Kanlayanee Luangsoontorn, Jeerapa Prayoonsak

1-18
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The Guidelines for Young Tourist Guide Training for Serving Tourism in Bangplee, Samutprakarn province

Jariya Tantiwarachai

19-39
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Factors Influencing the Choice of Purchasing Electric Vehicles (EV) of People in Mueang District, Nakhon Ratchasima Province

Boonma Imwised

40-58
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Development of Digital Market Model for Big Farm System Products Case Study of Nam Dok Mai Mangoes in Samutprakran

Pratubjai Apisitsuksanti

59-75
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Innovation Development Guidelines Towards Creating Social Value of Social Entrepreneurs

Pinpatsanee Phromsiri

76-90
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Factors Affecting the Purchasing Decisions in Online Products of Consumer in a New Normal Life

phakthanat klunaem, Wannakiti Wanasilp

91-108
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Development of Packaging and Marketing Channels for Mulberry Krayasart Product of Uncle Jack Garden operators to increase competitive

wiraiwan sanchana, Wasin Wongwaitrakran, Napatsakon Sriwirach, Phoowadol Yubolmat, Piyawan Chotiwatthanaphuwadon, Jakkaphan Laksasawat

109-121
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Relationship Between The Content Marketing and Purchasing Decisions on The Mother and Baby Products Via Social Media of Consumers in Bangkok

Anchalee Yaowarach

122-140
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Academic Articles

Thai Soft Power: Understanding, Obstacles, and Development Opportunities on the Global Stage

Khemanit Malave

141-158
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