- Service Marketing Strategies Affecting the Use of Contract Manufacturing Business Services, Dietary Supplements SCG Grand Co., Ltd.

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Abstract

         The objectives of this research were 1) to study the marketing mix of food supplement manufacturing services of Thai direct sales business and food supplement manufacturing business, affecting the service of contract manufacturing business domestic dietary supplements providing food supplement production service 2) to study the satisfaction of users of the food supplement manufacturing service of SCG Grand Co., Ltd. towards marketing management 3) to study of the marketing mix factors affecting the behavior of using OEM services in the country from Bangkok with SCG Grand Co., Ltd. made the OEM factory. In this study, 400 samples was used, and the statistical analysis employed by mean and multiple regression.

          The results of the study showed that 1) The marketing mix of SCG Grand Co., Ltd. Co., Ltd., and the food supplement manufacturing plant of the Thai direct sales business were different in delivery time, damage warranty and production service rates, in terms of consumer behavior in using food supplement production services of direct marketing and digital marketing businesses 2) The satisfaction of users of food supplement production services of the direct sales and digital marketing business of SCG Grand Co., Ltd. was the highest level in terms of personnel and service process 3) Marketing mix factors affecting the use of dietary supplement production services, SCG Grand Company Limited was price statistically significant limit at the 0.05 level with a relationship in the same direction both the use of food production services of direct sales and digital marketing business, SCG Grand Co., Ltd.