Published: 2025-06-19

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Research Article

Factors Influencing the Savings Behavior of Faculty Members and Staff at Buriram Rajabhat University

Saowaluk Praphrom, Pittaya Ponklang, Atit Tiwasasit

1-16

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A Study of Personal Factors and Marketing Mix Affecting the Decision to Purchase Green Products

Angkavipa Naewjumpa, Ratchenee Ngasanoi

17-28

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Factors Influencing the Decision to Use Services of the 20-Baht Store under the Fukurou Brand among Consumers in Muang District, Nakhon Ratchasima Province

Chatree Wongwiboonsin, Atit Tiwasasit

29-43

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An Analysis of Marketing Mix Influencing the Purchasing Behavior of Local Wisdom Products and Services in the Korat Geopark Area, Nakhon Ratchasima Province

Supmanee Boonyako, Piyapong Naruemitsuwimon

44-60

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THE IMPACT OF WORK STRESS ON TEACHERS' JOB SATISFACTION : A CASE STUDY OF QINGDAO HUANGHAI UNIVERSITY

Xiaowei Zheng, Dhriwit Assawasirisilp

61-78

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Academic Article

The Analytical of Thai Customer Behavior in Fashion Business: A Case Study of NIKE Brand

Thitikon Rungsawang, Jadenipat Srimueang, Chairampha Saenkham, Naraphat Amsri, Badinthorn Aekrattananat, Chalit Chiabphimai

79-92

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Exercise for the Elderly with Thai Wisdom

Tachapon Tongterm, Napatchanan Fookloytanan

93-113

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