Published: 2024-12-27

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Research Article

The Impact of Marketing Mix Factors on Customers' Decisions to Use the GHB All Gen Application at the Government Housing Bank in Nakhon Ratchasima Province

Chanida Sa-nguansak, Pittaya Ponklang

1-13

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Factors Influencing Decision-Making for Beauty Clinic Services in Nakhon Ratchasima Province

Kanchanaporn Puangsombat, Atit Tiwasasit

14-34

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Behaviour and Satisfaction of Tourists Shopping for Souvenirs Around the Thao Suranari Monument, Nakhon Ratchasima

Nattapong Chaisaengpratheep

35-53

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A Study of Thai Tourist’s Attitudes Toward the Service Marketing Mix of Creative Tourism in Surin Province

Chokdee Kuthaweekul, Chawalee Na Thalang

54-65

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Accounting Competency and Risk Management on the Quality of Financial Reporting among Small and Medium-Sized Enterprises (SMEs) In Nakhon Ratchasima Province, Thailand.

Tharinee Aungyos, Somsong Khanthanatee, Pornpimol Tunprawat

66-81

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Academic Article

The Analytical Framework of Customer Behavior and Marketing Mix in the Korean Restaurant Business

Chalit Chiabphimai, Natcha Srichuen, Chananan Haulsrithai, Thipmontha Banyongkasena

82-93

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Marriage Equality : Marriage Rights for All Genders in Thailand

Worawit Chaisawat

94-110

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