Published: 2026-06-26

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Research Article

Satisfaction And Trust Affecting Loyalty in Hotel Room Booking Through Online Travel Agencies Among Customers in Nakhon Ratchasima Province

Pattamaporn Sangrit, Pittaya Ponklang, Ajcharapan Tangjaturasopon

1-14

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Guidelines for Promoting Participatory Responsible Tourism in Rayong Province

Chalit Chiabphimai, Peravich Singkhala, Narutchai Somjai, Yitao Wei, Sutsan Suttipisan

15-32

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A Comparative Study of Digital Platform Adoption among Small and Medium-Sized Enterprise (SME) Entrepreneurs in Mueang District, Nakhon Ratchasima Province

Piyapong Naruemitsuwimon, Phatcharaporn Chanaphan

33-51

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Service Quality on Customer Satisfaction: Case Study of Wellness Tourism in Mueang District, Nakhon Ratchasima

Pannawith Thueko, Yanisa Bunsri, Chatchai Inthasang

52-65

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Marketing Mix and Brand Equity Influencing Farmers’ Purchase Decisions for Organic Fertilizers in Buriram Province

Supadate Sriwan, Worraya Rojchanapaphaporn, Atit Tiwasasit

66-82

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The Effects of Counsellors’ Servant Leadership on Teacher–Counsellor Collaboration and Students’ Job Search Intention in Vocational Colleges in Guangzhou, China

Ntapat Worapongpat

83-109

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Development of a Board Game to Promote Critical Thinking Using Spatial Data from Nakhon Ratchasima Province

Pamorn Sakullertwattana, Phitchayaphon Phumaphinan, Phitchaya Wannaphongcharoen, Kittipong Duangdee

110-128

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