Factors That Affect Tourism Expenditure of Chinese Tourists in Mueang District, Chiangmai Province

Abstract

The objective of this study aims to study the factors that affect the expenditure of Chinese tourists in Mueang District, Chiang Mai Province. For information from the interview of 150 Chinese tourists with questionnaires. Income is the most effective factors that affect tourism expenditure of Chinese tourists. If the tourist's income increases by 1,000 yuan, the expenditure of tourism will increase by 346 yuan per day. To persuade Chinese tourists to come to Chiang Mai government should disseminate tourism information to target groups. In this research, most of the tourists are own business. Therefore, should be promoted by focusing on private business people. There may be special privileges given to these people if they are traveling to Chiang Mai. And should focus on the development of natural attractions because results from the questionnaire, the two most favorite tourist attractions in Chiang Mai are natural attractions.