Journal of Economics Maejo University

TThe Economic Returns of Transplanting and Directed Seed Rice Production in San Sai District Chiang Mai Province

อารีย์ เชื้อเมืองพาน — 2025-06-25

This study aimed to study the economic costs and returns of rice farmers who plant rice by transplanting and broadcasting in San Sai District, Chiang Mai Province. Data were collected from 175 rice farmers who planted rice by transplanting and 175 rice farmers who planted rice by broadcasting, totaling 350 people, using a structured questionnaire. The data were analyzed using descriptive statistics and analyzed for economic value using Budgeting Analysis. The results of the study on the costs and returns of rice production of farmers in San Sai District, Chiang Mai Province found that most of them were labor costs in the production process, especially the cost of soil preparation. The highest cost of production factors was the cost of fertilizer and soil conditioners. The seed cost of rice planting by transplanting method was lower than that of broadcasting method. However, rice planting by transplanting method required less chemicals to control weeds and pests than broadcasting method. However, the net profit to income ratio of rice planting was slightly lower than that of broadcasting method. The costs of the two groups of farmers were significantly different, but the net profit of rice production of the two groups of farmers was not significantly different.

An Analysis of Commuters’ transport mode Selection: The case of Chiang Mai smart bus

sasithorn yamngarm — 2025-06-25

To study about commuters’ use of Chiang Mai public bus, the result illustrated that most commuter is local students. In addition, income and accommodation around place of living are the factors which influence to frequency of use of public bus in a week. Time period when people travel most is at 08.00 am till 10.00 am. And there are different of commuters’ character each bus route, R1 route is the most travelled by student because there are some malls in the route while B3 route is most travelled by tourist due to the bus is heading to Chiang Mai airport. Most factors which commuters satisfied on public bus are bus physical, cleanliness, the way that driver driving, temperature on board and seat quality.

Factors That Affect Tourism Expenditure of Chinese Tourists in Mueang District, Chiangmai Province

Thanawan Thumson — 2025-06-29

The objective of this study aims to study the factors that affect the expenditure of Chinese tourists in Mueang District, Chiang Mai Province. For information from the interview of 150 Chinese tourists with questionnaires. Income is the most effective factors that affect tourism expenditure of Chinese tourists. If the tourist's income increases by 1,000 yuan, the expenditure of tourism will increase by 346 yuan per day. To persuade Chinese tourists to come to Chiang Mai government should disseminate tourism information to target groups. In this research, most of the tourists are own business. Therefore, should be promoted by focusing on private business people. There may be special privileges given to these people if they are traveling to Chiang Mai. And should focus on the development of natural attractions because results from the questionnaire, the two most favorite tourist attractions in Chiang Mai are natural attractions.

Willingness to Pay for Soy Milk in Muslim Farming Communities in Southern Thailand

Narid Thaiburi — 2025-06-29

The objectives of this research were to study price and factors influencing the parents of farmer households’ readiness to purchase soy milk. 400 examples of the data collection in the province of Narathiwat based on the concept of Contingent Valuation Meth in Double Bounded CVM model in combination with Multinomial Logit Models. The result revealed that for 300 ml of soy milk, parents who were prepared to spend more would need to add 3.15 Baht. At a 95% confidence level, there were five factors influenced parents’ willingness to pay per 300 ml of soy milk: 1) number of children in the family, 2) education level, 3) household income, 4) price, and 5) marketing communications. There was a positive relationship with purchasing decisions. According to this study, soy milk may be successfully marketed to Muslims. Islamic parents were prepared to pay for messages received via various social media because they had an impact on their decision-making.

The Influence of ESG Management and Financial Ratios on Financial Performance in the Tourism Sector : Evidence from the Stock Exchange of Thailand

Apiwat Ayusuk — 2025-06-29

Contemporary Business operations require the use of environment, society and governance (ESG) for achieving social acceptance and enhancing performance outcomes that supports long-term sustainability. This research aims to analyze the influence of ESG and financial ratios on the financial performance of tourism companies listed on the Stock Exchange of Thailand during 2020-2024. The results of the study from the quantile regression with panel data confirm that ESG has a positive influence on the financial performance of all levels of the company, with no difference between companies with low or high financial performance. It also found that all financial ratio variables have an effect on financial performance, especially the total asset turnover ratio and the debt-to-asset ratio. In addition, the COVID-19 outbreak has a clear negative influence on financial performance, especially companies with low financial performance levels that will be highly affected. Therefore, entrepreneurs should place importance on ESG and effective asset management with quality services, as these can help increase opportunities for revenue generation and sustainable growth in the tourism business.