Tourist Behavior and Multi-Attractions in Khon Kaen Province

บทคัดย่อ

The purposes of this study were to examine the behavior of tourists who have traveled to Khon Kaen province and to study multi-attraction visits in Khon Kaen Province, which is currently ranked second in the Northeastern region for visitor numbers and tourism income. The study population consisted of tourists who have traveled to Khon Kaen province. This research identified the most popular attractions taken by tourists from one attraction to another. Using primary data collection methods, the study found that the five most popular tourist attractions were Central Plaza Khon Kaen, Wat Nong Wang, Ubolratana Dam, Ton Taan Market, and Khon Kaen Zoo. The data was analyzed using descriptive statistics for general information and tourist behavior, and inferential statistics for tourist attraction sequences through Social Network Analysis (SNA) using the UCINET program to demonstrate the travel network within Khon Kaen Province. The study revealed that Central Plaza Khon Kaen was the central tourism attraction, with tourists typically traveling from there to Ton Taan Market, Ubolratana Dam, Wat Nong Wang, and Khon Kaen Zoo. The findings regarding tourist travel patterns can inform policy planning for tourism supply and development, including linking tourism programs, integrating attractions, clearly defining tourist areas, planning transportation systems, developing travel infrastructure, and maintaining roads and traffic connections between attractions, all to further develop Khon Kaen's tourism potential.