Possibility of Multi-Destination Tourism for Domestic Tourists : The Case of Thai Tourists Travelling in Phrae Province

Abstract

Nowadays, tourism in Thailand has expanded to become the main industry that generates income for the country. Multi-destination tourism trips (MTTs) are a form of single-destination tourism trips where more than one province is visited. The researchers therefore conducted a feasibility study on tourism in the provinces adjacent to Phrae province, namely Lampang, Phayao, Nan, Sukhothai, and Uttaradit, in order to study the behavior of needs that affect the decision to travel together from all 5 provinces by random sampling. Convenience surveys from Thai tourists traveling in Lampang, Phayao, Nan, Sukhothai and Uttaradit provinces were collected from a total of 400 questionnaires. It was found that most of the respondents had the purpose of traveling for leisure/tourism. The most duration of the tour was 3 days, and the planning
was the most self-determined. There are the most modes of travel with family/relatives. Most of them are traveling by private transportation. It has the most information about tourist attractions from the internet. There are tourism activities as the most natural attractions. And most of them have experience of traveling to Phrae province. In terms of marketing factors affecting decision-making, it was found that the tourists surveyed, on average, placed a high level of emphasis on the nature of the attraction the most. and gave a moderate emphasis on the convenience of traveling as much as possible. Next is the convenience of accommodation suitable for the price. The travel program is suitable for the expenses, respectively.