Demands and Attitudes of Producers and Consumers towards Moringa Oleifera leaf extract in Pig Feedingand Bearish Market Situations

Abstract

This research aimed to study the level of attitude, marketing mix, demographic Differences and the impact of market mix factors of farmers and consumers on pigs fed with Moringa leaf extract. The sample group was farmers and pork consumers fed with Moringa leaf extract in Chiang Mai Province. Data collection tool Including questionnaires of 400 samples. The data were analyzed by quantitative analysis methods, namely percentage, mean, standard deviation, T-test, F-test and multiple regression model. The quantitative analysis method was used to analyze the mean, standard deviation, and multiple regression analysis.

The research results were found that the sample group had demand and attitude towards pigs fed with Moringa leaf extract, overall is at a high level. And have an attitude the aspect of most health awareness (𝑥̅= 4.17). There was a need to purchase to consume food of the highest quality (𝑥̅= 4.11). In addition, has given importance to the overall market factor was at a moderate level (𝑥̅= 3.65), with the market mix factor affecting the most demand for purchases was price (β = 0.241). As for the marketing mix factors that had no effect on demand, were marketing promotion (β = -0.109).