An Empirical Study of Technology Acceptance Factor On Users' Satisfaction of E-Wallet Application for Non-bank in Chiang Mai ProvinceSchool of Oriental

Abstract

The purpose of this study aimed to 1) study the influence of the technology acceptance factor on the satisfaction of E-Wallet Application users for Non-bank in Chiang Mai Province,2) investigate the behavioral intention on the satisfaction of E-Wallet Application users for Non-bank in Chiang Mai Province, and 3) to compare the demographic factors with the satisfaction using E-Wallet Application users for Nonbank in Chiang Mai Province. Four hundred users of E-Wallet Application for Non-bank in Chiang Mai Province were selected by convenience sampling. Multiple Regression, One-way ANOVA, and Independent-Sample TTest was used.

The study results revealed that perceived usefulness and ease of use significantly influenced the users' satisfaction of E-Wallet Application users for Non-bank in Chiang Mai Province (p<0.05). Also, the four behavioral intentions factors, namely, database security and perceived risk, promotion benefits, perceived trust, and performance expectancy, significantly influenced the satisfaction of E-Wallet Application users for Non-bank in Chiang Mai Province (p<0.05). Meanwhile, three demographic factors, namely, gender, age, and average monthly income, significantly differed in the satisfaction of using E-Wallet Application for Non-bank in Chiang Mai Province (p<0.05). Therefore, E-Wallet Application providers must focus on the perceived usefulness of using the application as much as possible from the convenience and speed of daily use with more financial transactions. The system has to be developed to support users' use and provides a tight customer identity guard system to enhance perceived trust. In addition, there should also be a discount or right to purchase products at a special price within the application and make it attract a lot of people interested in making payments through the application.