Factors Affecting the Purchase Decision of Solar Energy Generation System for Household in Nonthaburi Province

Abstract

The purpose of this study was to discover factors affecting the purchase decision of solar energy generation system for household in Nonthaburi province. This study employed the binary logit model to study correlations between dependent variables (having made decisions to purchase and not having made decisions to purchase and independent variables (demographic and the marketing mix for service business). The data used in this study were primary data collected from a sample of 460 samples by means of a questionnaire.

The results showed that the various variables in the model were correlated with statistically significant levels, that is, in terms of demographic and product factor in the marketing mix directly influenced the decisions of the sample to purchase decision of solar energy generation system for household in Nonthaburi province. This will be useful for entrepreneurs, investors, as well as private sector organizations and government agencies in applying the information to the technology planning of the solar energy generation system in the future.