Published: 2025-08-04

Reseach Article

Waste Reducing in Restaurant Logistics Activities Model During the Coronavirus Disease 2019 Pandemic in Case of Restaurant in Mueang, Chiang Mai Province

Panjaporn Jantawong, Aannicha Thunyachairat

15-35

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The Mediation Effect of Business Model Innovation on Tourism Development of Hotel Business in Bangkok Metropolis

Aweephan Insao, Poramet Boonnumsirikij, Snitnuch Niyomsil

36-62

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The Influence of Sport Celebrities Towards Social Media Influencers: Taking Zhu Ting, A Chinese Celebrity Volleyball Player as An Example

Yuhan HUANG, Yun LUO

64-81

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The Guidance of Increasing the Amount of Guaranteed Savings Lottery Loans: A Case Study of BAAC Southern Zone, Chiang Mai Province

Taweesak Khumfu, Sawaros Srisutto

84-100

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An Analysis of Behavior towards Mekong River Cruise Tourism of Thai Tourists in Nakhon Phanom Province

Wachiraya Tatiyanantakul, Chalida Chuaysook

102-119

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Strategy and Role of Aesthetic Education in Multiple Communication of Private Universities in China

Yue-yan Wang, Somdech Rungsrisawat

122-140

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Factor Analysis and Decision Making Service Shabu Restaurant Consumers in Nakhonratchasima Province

Ajcharapan Tangjaturasopon

142-161

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Factors influencing the decision to use the electronic wallet of people in municipal areas Chachoengsao Province

Vichuda Junveroad, Komsan Teerapuet

164-182

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The Role of Thematic Film Development Strategy on Chinese Film Industry

Zhong Zhang, Somsak Klaysung

184-194

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Economic Impact of Foreign Tourists: An Empirical Analysis of the Top 20 Countries with the Most Tourists in Thailand

Supachet Chansarn, Duangthida Nunthapirat, Panisara Khongthaworn

196-214

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Initial Selection of Investment in Active Optimal Portfolio by the Concept of Elton, Gruber and Padberg Model

Natnichar Kleebbuabarn

217-237

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Enhancing Personality and Verbal Communication Skills for Workplace Efficiency: A Case Study in Phutthamonthon District, Nakhon Pathom

sutida.si@ssru.ac.th

240-256

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