Factors influencing the decision to use the electronic wallet of people in municipal areas Chachoengsao Province
Article Sidebar
Main Article Content
Abstract
The purpose of this research were 1) to study the influence of marketing mix
factors on customer perspectives. that influences the decision to choose the service electronic
wallet of the people in the municipal area Chachoengsao Province 2) to study guidelines for
deciding to use electronic wallet services of the people in the municipal area Chachoengsao
Province from the customer's point of view. This research is quantitative research, the
research design is survey research, sample size by means of purposive sample selection using
a questionnaire to collect data. The confidence was set at 95 percent, the error was not more
than 5 percent, and the population proportion was equal to 0.50. A sample group of users of
the electronic wallet service was obtained in the municipal area Chachoengsao Province
equals 385 cases. data was analyzed using frequency, percentage, arithmetic mean. standard
deviation Pearson correlation analysis and multiple regression analysis. The results of the
study were as follow:
1. Marketing mix factors from the customer's perspective convenience and
success in meeting needs there is a good multiple correlation of the predictive variables with
the decision to use the electronic wallet service of people in the municipal area Chachoengsao
Province. Able to predict Statistically significant at the 0.01 level, both variables together
predict the decision to use electronic wallet services of people in the municipal area
Chachoengsao Province received 51.70 percent.
2. Guidelines for deciding on the use of electronic wallet services for
citizens in municipal areas. Chachoengsao Province is to receive satisfaction in using the
electronic wallet service
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
ข้อมูลลิขสิทธิ์
References
Alam, M. M., Awawdeh, A. E., & Muhamad, A. I. B. (2021). Using e-wallet for business
process development: Challenges and prospects in Malaysia. Business Process
Management Journal, 27(4), 1142-1162.
Chopra, A., Avhad, V., & Jaju, A. S. (2021). Influencer marketing: An exploratory study to
identify antecedents of consumer behavior of millennial. Business Perspectives and
Research, 9(1), 77-91.
Cochran, L. (1997). Career counseling: A narrative approach. Sage publications.
Geiger, M., Rees, F., Lilleholt, L., Santana, A. P., Zettler, I., Wilhelm, O., ... & Böhm, R.
(2022). Measuring the 7Cs of vaccination readiness. European Journal of
Psychological Assessment, 38(4), 261.
Intuwonges, S., Jantarakolica, T., Jantarakolica, K., & Wattanatorn, W. (2022). Technology
Acceptance Factor and Network Externality Factor Affecting e-Wallet Usage
Behavior. Journal of Graduate School of Commerce-Burapha Review, 17(1), 95-109.
(in thai)
Kalinic, Z., Liebana-Cabanillas, F. J., Muñoz-Leiva, F., & Marinković, V. (2020). The
moderating impact of gender on the acceptance of peer-to-peer mobile payment
systems. International Journal of Bank Marketing, 38(1), 138-158.
Kahn, E. M. (1986). Discussion: Inpatient group psychotherapy: Which type of group is
best?. Group, 10(1), 27-33.
Karim, M. W., Haque, A., Ulfy, M. A., Hossain, M. A., & Anis, M. Z. (2020). Factors
influencing the use of E-wallet as a payment method among Malaysian young
adults. Journal of International Business and Management, 3(2), 1-12.
Khemthong N. (2018). Factors affecting the trust of users of electronic wallet services (eWallet). Master of Management Thesis. College of Management Mahidol University.
(in thai)
Kongpali T. (2019). Factors affecting the readiness to enter a cashless society of people in
Bangkok. Master of Business Administration Thesis, Kasetsart University. (in thai)
Kotler, P. & Keller, L.K. (2016). Marketing Management. Pearson Education. Fifteenth
Edition.
Kriyaphol N. (2017). Factors Positively Impacting Intention of Using Electronic Cash
Behavior of Employees in Bangkok. Independent Studies – Master Independent Studies
Business Administration. Graduate School Bangkok University. (in thai)
Kunthonbut S. (2020). Marketing Management, Marketing Technology (1st ed.). Bangkok:
Chulalongkorn University Press. (in thai)
Liang, C. C., & Chang, Y. M. (2021). Online Review Comments affecting Purchase
Intention: A Pilot Study. In Proceedings of the 8th Multidisciplinary International
Social Networks Conference (pp. 75-78).
Morkunas, V. J., Paschen, J., & Boon, E. (2019). How blockchain technologies impact your
business model. Business Horizons, 62(3), 295-306.
Net-aroon P. (2018). Factors affecting attitudes and use of e-wallet services for generration
x and y consumers in Bangkok Metropolitan Region. (in thai)
Pispeng A. (2021). A study of factors affecting the confidence in financial transactions via ewallet of Generation X consumers during the COVID-19 pandemic. Master of Business
Administration Thesis. Thammasat University. (in thai)
Punwatkar, S., & Verghese,M. (2018). Adaptation of e-Wallet Payment: An Empirical Study
on Consumers’ Adoption Behavior in Central India. International Journal of Advanced
in Management, Technology,and Engineering Sciences, 8, 1147-1156.
Qazzafi, S. H. E. I. K. H. (2019). Consumer buying decision process toward
products. International Journal of Scientific Research and Engineering
Development, 2(5), 130-134.
Rajasekaran, C., Akshaya, P., Gokilavani, S., Gokulraja, V., & Hari, B. P. (2018). Smart
digital hundi for identification of Indian coin and currency using Image processing.
In 2018 Second International Conference on Electronics, Communication and
Aerospace Technology (ICECA) (pp. 1181-1184). IEEE.
Saengprasert N., Sasithanakornkaew S., & Apisupachoke W.. (2022). Factors
influencingAcceptance and behavior of using the Paotang application. Mahachula
Acadamic Journal, 9(4), 245-259. (in thai)
Seriratana S., Meechinda P., Seriratana S. & Thetwanwit O., (2007). Marketing strategies
and Strategic management with a focus on the market. Bangkok: Diamond in Business
World. (in thai)
Srisa-at B. (2013). Preliminary research. 9th printing. Bangkok: Suwiriyasan. (in thai)
Uthaipan K, Bantho N, Sirisom P, and Suwanna N. (2021). Factors affecting Consumers'
ehavior of using e-Wallet to purchase products in Maha Sarakham Province. Southeast
Bangkok Journal (Humanities and Social Sciences), 7(2), 139-155. (in thai)
Wanwanich Y. (2013). Service Marketing (1st ed.). Bangkok: Faculty of Business
Administration and Accountancy, Kasetsart University. (in thai)
Yaiphairot N. (2016). Digital marketing concept & case study. Nonthaburi: IDC. (in thai)
Zheng, Z., Xie, S., Dai, H. N., Chen, X., & Wang, H. (2018). Blockchain challenges and
opportunities: A survey. International journal of web and grid services, 14(4),
-375.
