The Role of Thematic Film Development Strategy on Chinese Film Industry
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Abstract
This study investigates the impact of thematic film development strategies on the
Chinese film industry by analyzing audience cognition levels and market trends. A sample of
1,439 valid responses was collected through online surveys. Hypothesis testing using
regression and ANOVA analyses revealed significant correlations between audience awareness
of thematic films and their viewing intentions. The findings show that as audience familiarity
with thematic films increases, their willingness to pay higher ticket prices and their recognition
of the films' importance in the Chinese film industry also grow. Additionally, there are notable
differences in thematic film demand based on varying levels of audience cognition. This study
suggests that improving audience cognition through diversified promotional strategies can
enhance market competitiveness and the cultural impact of thematic films. The results offer
practical guidance for industry practitioners and policymakers to promote sustainable growth
in the thematic film sector.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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