Strategy and Role of Aesthetic Education in Multiple Communication of Private Universities in China

Main Article Content

Yue-yan Wang
Somdech Rungsrisawat

Abstract

This study investigates the implementation and perception of aesthetic education within three
private universities in China, utilizing a quantitative approach through a detailed questionnaire.
The research aimed to assess aesthetic education's impact by exploring its three core dimensions:
aesthetic knowledge structure, aesthetic attitude tendency, and aesthetic value judgment. The
participant group comprised 1946 students and 118 staff members. The research focuses on
aesthetic knowledge structure, attitude, and value judgment. Results indicate strong recognition of
aesthetic education's role in enhancing personal development and emotional well-being, yet
highlights a substantial appreciation for multi-channel communication in enhancing the reach and
effectiveness of aesthetic education. Future research should assess the long-term effects of these
strategies and conduct comparative analyses across different educational settings. This research
emphasizes the critical role of multi-channel communication in advancing aesthetic education and
fostering comprehensive student development in private universities.

Article Details

How to Cite
Yue-yan Wang, & Somdech Rungsrisawat. (2024). Strategy and Role of Aesthetic Education in Multiple Communication of Private Universities in China. SSRU International Journal of Management Science (IJMS), 11(2), 122–140. retrieved from https://so10.tci-thaijo.org/index.php/ssru/article/view/2822
Section
Reseach Article

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