An Analysis of Commuters’ transport mode Selection: The case of Chiang Mai smart bus

บทคัดย่อ

To study about commuters’ use of Chiang Mai public bus, the result illustrated that most commuter is local students. In addition, income and accommodation around place of living are the factors which influence to frequency of use of public bus in a week. Time period when people travel most is at 08.00 am till 10.00 am. And there are different of commuters’ character each bus route, R1 route is the most travelled by student because there are some malls in the route while B3 route is most travelled by tourist due to the bus is heading to Chiang Mai airport. Most factors which commuters satisfied on public bus are bus physical, cleanliness, the way that driver driving, temperature on board and seat quality.