Study of decision of the tourists to stay in a green hotel: A case study of Chiang Mai
คำสำคัญ:
Green hotel, Decision of the tourists, Logistic regressionบทคัดย่อ
The strategies to manage tourism and a green hotel in Chiang Mai are more important. Because it help motivate tourism and help to develop mange to hotel. This research has aims to study the factors that effect of tourists to stay in a green hotel in Chiang Mai by using logistic regression and data using simple random sampling during September - December 2018. The study found that the factors affecting the decision to stay green hotel are gender, age, trip expenditure, the image of a hotel that friendly with environment and consideration of green tourism in the next time. So the strategy to manage the hotel in Chiang Mai that to friendly and satisfy of the tourists. Might to solve the decadence of the environment and help the tourists have the decision to travel in Chiang Mai again.
เอกสารอ้างอิง
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