Interfans’ travel patterns and routes during concert trips in Thailand

บทคัดย่อ

Entertainment tourism in Thailand has rapidly grown, becoming a major source of income due to the country's strategic location as a convenient stop in Southeast Asia for regional music tours. This study investigates the travel routes and behaviors of international music fan clubs (Interfans) attending concerts in Thailand. A survey of 312 respondents, primarily females aged 26–40, was analyzed using descriptive statistics and chi-square tests. Results showed that most respondents continued traveling after the concert, mainly within Bangkok, followed by Chonburi. Social media, recommendations, and reviews were key factors influencing destination choices. The study highlights the economic impact of music tourism, with concertgoers contributing to local businesses through spending on accommodation, food, and shopping. These findings provide valuable insights for policymakers and tourism operators to enhance services and strategies, encouraging tourists to revisit. Future research should expand the sample to include more nationalities and explore the role of traditional music events in attracting tourists.