Factor influence to adoption of mobile commerce application
คำสำคัญ:
Mobile commerce application, UTAUT, Adoptionบทคัดย่อ
Currently, mobile phones play a significant role in daily life, particularly in the online trading business sector. Mobile commerce applications have gained widespread popularity as they facilitate communication and transactions through mobile devices. This study aims to identify the key factors influencing consumers' adoption of mobile commerce applications. Using data from 96 respondents, a modified version of the extended Unified Theory of Acceptance and Use of Technology (UTAUT) was employed. The findings indicate that performance expectancy, effort expectancy, social influence, facilitating conditions, trust, and price value significantly impact the adoption of mobile commerce applications. Additionally, the study reveals that the amount of expenses incurred influences application adoption, and consumer satisfaction with purchasing products via mobile commerce applications is reported to be at a very high level.
เอกสารอ้างอิง
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