The Influence of Social Media on the Decision Making for Gastronomic Tourism in Thailand
Article Sidebar
Main Article Content
Abstract
This research aimed to study the Influence of social media on the decision making for gastronomic tourism in Thailand. The sample group used in this study was 400 Thai tourists by using sampling method. Data collection by using questionnaires had the reliability coefficient of questionnaires at 0.894. The data was analyzed using statistical methods with the descriptive analysis such as frequency, percentage, mean and standard deviation.
The result indicated that the whole of the Influence of social media on the decision making for gastronomic tourism in Thailand. The elements of social media on the decision making for gastronomic tourism were at the highest level (
=4.47, S.D.=0.69). Most had the frequency of accessing social networks from 4 to 8 hours. The device used to access social media was a mobile phone. The social media influencing food tourism decisions in Thailand. Which were considered individually, in descending order of mean, namely Photo Sharing ( =4.83, S.D.=0.78), Social Network ( =4.52, S.D.=0.86) Discuss, Review, Opinion ( =4.46, S.D.=0.52) Online Video ( =4.21, S.D.=0.18) and Weblogs ( =4.05, S.D.=0.03)
Article Details
Permission to use text, content, images, etc. of publication. Any user to read, download, copy, distribute, print, search, or link to the full texts of articles, crawl them for indexing, pass them as data to software, or use them for any other lawful purpose. But do not use it for commercial use or with the intent to benefit any business. Published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License