The Potential of Arts Tourism on Creative Tourism of Ratchaburi Province

Abstract

The purpose of this research is to study and analyze the potential of the arts tourism based on creative tourism. This research is a quantitative methods, 400 samples of tourists who visited Ratchaburi Province were asked to respond by questionnaire and by convenience sampling. The data analysis used percentage, mean, and standard deviation. The research finds that the potential of the arts tourism based on creative tourism, result shows that most of the tourists are female, age 18-20 years old, single status, bachelor’s degree. The most of occupation are students with an average monthly income of less than 10,000 baht. The most of travel by three time and travel with friend group and reason for traveling is that there are popular, famous tourist attractions, searching for travel information from the Internet, and the average tourism spending is less than 1,000 baht per person per day. The potential of the arts tourism based on creative tourism is consisting of cultural capital, skill and knowledge, learning and  knowledge sharing, creativity in which the overall picture in 4 aspects is at high level and participation, collective experience of tourists and community, tourism activities  in which the overall picture in 3 aspects is at moderate level.