No. 28 (2021): December 2020 - May 2021

View No. 28 (2021): December 2020 - May 2021

Published: 2020-12-01

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Research Articles

Consumer Perception of Healthy Food Experience and Its Influences on Consumer Satisfaction and Engagement Behaviour

Supawat Meeprom, Butsakorn Pungprasert

6-25
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Degree of Operating Leverage (DOL), Operating Profit Margin and Growth

Piyapas Tharavanij

26-50
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Influence of Social Media Customer Relationship Management Towards Financial Performance: Empirical Evidence of Spa Businesses in Thailand

Kullaya Uppapong, Sarana Photchanacha, Pusanisa Thechatakerng

51-72
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Intention to Attend Business School in Thailand

Theera Erawan

73-85
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Structural Equation Modeling Habits of Highly Effective Moral Courage for Trust of Certified Public Accountants

Pornchanok Tonglad, Natthanan Thitiyapramote, Sukasem Langkhunsaen, Supunnee Kamwass, Priyanuch Panya, Jeeraporn Pongpanpattana, Titikarn Suriyasarn, Bundit Busaba

86-104
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The Development of the Consumer Brand Engagement Scale Through Social Media Advertising

Weeraporn Supotthamjaree, Preeda Srinaruewan

105-128
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The Mediating Role of OCB on the Relationship Between Job Satisfaction, Organizational Commitment, and Turnover Intention of Engineers

Sansoen Sattavorn

129-149
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Book Review

The Extraordinary Leader: Turning Good Managers Into Great Leaders

Maneewan Chat-Uthai

150-153
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