No. 39 (2026): July- December 2026

Research Articles

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  AI-Enabled Customer Engagement, Online Brand Trust, and Sustainable Brand Equity in Platform-Based E-Commerce Distribution: A Conceptual Framework

  Crissinee Sucharitrak, San Sae-lor

  1-26

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  What does the end of legacy SWIFT code mean for cryptocurrency? Evidence from Ripple

  Konpanas Dumrongwong, Suwongrat Papangkorn

  27-50

  • PDF