Published: 2025-05-22

Reseach Article

Marketing Mix and Perceived Brand Equity Affecting Consumers' Purchasing Decisions of Vitamin C Beverages in Thailand

Nattapong Techarattanased, Auttawit Prasop, The research team
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An analysis of the readiness to sell online products that affect the trading behavior of operators in Dusit District Bangkok

Kanokwan Kaewprasert
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Study of Channels and Trends in Online Trading Career Development of Operators in Dusit District, Bangkok

Ratsamee Ratana-ubol, PairatPornpundejwittaya, Somsri Woenthong
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Marketing Mix Factors Influencing on Behavior in Purchasing One Tambon One Products (OTOP) among Consumers in Lampang Province

Daoduean Inteacha, Phimphorn Theppinta, Thanatcha Khumsri, Thanom Kanitpanyajaroen
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A survey of marketing and needs of creative economy of community traditional dessert products for Salaya subdistrict, Nakhon Pathom province

Sutida Singharach
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