An analysis of the readiness to sell online products that affect the trading behavior of operators in Dusit District Bangkok
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Abstract
The purpose of this research is to analyze the readiness to sell online products that affect trading behavior of operators in Dusit District Bangkok. The sample group used in this research was trading entrepreneurs in Dusit District, Bangkok. The questionnaire was used as a tool for data analysis, i.e. frequency, percentage, mean, standard deviation and multiple regression analysis by using the application package for social science.
From the hypothesis testing, it was found that readiness to sell products online overall and by aspect, i.e. technology and product affects the trading behavior of operators in Dusit District Bangkok estimated sales with statistical significance at the .01 level and readiness to sell products online overall and by aspect, i.e. technology and product affecting trading behavior the duration of the trade statistically significant at the .01 level and can use the results of this research as information in various fields for entrepreneurs who are interested in developing online sales channels.
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