A survey of marketing and needs of creative economy of community traditional dessert products for Salaya subdistrict, Nakhon Pathom province
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Abstract
This research was aimed to 1. share the knowledge of creative design to the community, 2. promote the diversified product design of the community, and 3. support the creative thinking for product development of the community. The data was gathered by using the in-depth interview and the community members who made the community products, traditional desserts. The data was analyzed by using the content analysis.
The findings revealed that inthe site survey, it revealed that the sample group from the community of Moo 1, Salaya Subdistrict, Nakhon Pathom Province, has a lack of knowledge and understanding of designfor creative economy in community products affecting to its unattractiveness to the consumer. Consequently, it should develop in the product design for more attractive and unique responding to the consumer needs but after sharing the knowledge with the community, it revealed that the sample group who owned the community products, traditional desserts (Kao-Tu) in Moo 1, Salaya Subdistrict, Nakhon Pathom Province, received knowledge and understanding of creative thinking skills for product design and participated in sharing idea of logo design with staff and students named, “Kao-Tu Pan Mue”
About the Logo design by the creative thinking, it revealed that the sample group who owned the community products, traditional desserts (Kao-Tu) in Moo 1, Salaya Subdistrict, Nakhon Pathom Province, proud of their logo and actually be used.
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