Development of Packaging and Marketing Channels for Mulberry Krayasart Product of Uncle Jack Garden operators to increase competitive

Abstract

          This research aims to develop packaging and marketing channels for Krayasart Mulberry products of Uncle Jack Garden operators to increase competitive opportunities. Steps in this study are:  1) surveying needs; 2) developing packaging; 3) developing marketing channels; and 4) surveying opinions. Results of the study reveal that: 1) The entrepreneur has a need in developing modern product packaging and increasing marketing channel; 2) The needs are designed on a basis of packaging principles, including product support, product protection, product quality preservation, attraction, and value addition. After that, the packaging is developed by using 50-gram vacuum plastic bag in the first layer and paper box or bamboo box in the second layer; 3) The marketing channels include both online and offline formats. The online format uses WordPress as a tool for Web Site development, together with WooCommerce plug-in for displaying finished products, to facilitate development of both Web Site and Facebook social media. Both packaging model and Web Site are asked for opinions before putting to real use; and 4) Evaluate the quality of packaging development and marketing channels for Krayasart Mulberry products. From 3 entrepreneurs and experts, it was found that their opinions were at the highest level. And collected data on consumer satisfaction with packaging and marketing channels for Krayasart Mulberry products, 30 people found that they were satisfied at the highest level.