Factors Influencing the Choice of Purchasing Electric Vehicles (EV) of People in Mueang District, Nakhon Ratchasima Province

Abstract

           The research objectives were to: (1) study the level of opinions; (2) to compare the factors; and (3) to analyze the relationship of factors that influence the choice of purchasing electric vehicles (EV). The population was the people aged 20 years and over who had electric cars or had a desire to purchase electric vehicles (EVs) lived in the Mueang District, Nakhon Ratchasima Province; the sample group was the 400 people by the purposive sampling. The data analysis statistics were the frequency, percentage, mean, standard deviation, t-test, Analysis of Variance, and multiple regression analysis. The research findings were:
          1. The comparison results of factors for purchasing electric vehicles (EV) at the statistical significance level .05 found: (1) when different incomes found the opinions differ on the important objectives in purchasing, and acknowledge and study information from different sources; (2) different genders were found to had different opinions on the cultural factors; (3) different ages found to had different opinions on the locations and marketing promotions; (4) appropriate price found to had different opinions on the cultural factors; (5) those most involved in decision making were found to had different opinions on the economic factors; and (6) different occupations were found to had different opinions on economic factors and products.
          2. The results of the multiple regression analysis when setting the statistical significance level 0.05 found the following equations for the decision-making process: (1) the age equation = 2.917-0.545A:economy-0.432B:technology+0.860E:products-0.919F:price +0.720G:location; (2) the average monthly income equation =4.656-1.545A:economy-0.553B:technology+0.139D:culture+1.581H:Marketing promotion; and (3) the equation of those involved in decision making = 7.569-0.940A:economy+1.157 H:marketing promotion.