Factors and Guidelines to Determine the Transportation Cost of Food in Thonburi District, Bangkok.

Abstract

         The objectives of this study were to 1) analyze factors influencing the determination cost for food delivery in Thonburi district, Bangkok and 2) to provide guidelines to determine the transportation cost of food. This research used quantitative research method for analyzing the factors, synthesizing the relation of these factors, and testing the research hypothesis. This research included the reliability of research instruments by Cronbach's alpha coefficient, statistical analysis by descriptive statistics: frequency, percentage, mean, standard deviation, and hypothesis testing by One-Way ANOVA. The qualitative research method was used to guide transportation cost of food delivery by semi-structured interview. The results of the research revealed that frozen food was more important to cost for food delivery than dry food, food transportation for distances ranging from 1-10 kilometers was more important to cost for food delivery than 20 kilometers, the transport of food by air-conditioned solid vans was more important to cost for food delivery than transporting food goods by motorcycles, and the food shipment of 100 units or more was more important to cost for food delivery than the food shipment of 1 to 20 units. Moreover, factors that influenced food delivery pricing in Thonburi district Bangkok the most was the product characteristics, followed by the type of vehicle service, number and density of goods, freight and distance, respectively.