Factors and Management Approaches for Cultural Tourism Management Model: A Case Study of Kudi Chin Community

Abstract

         This research aimed to: 1) examine the key factors and components involved in the cultural tourism management of the Kudeejeen community, and 2) propose management approaches and develop a comprehensive tourism management model for the Kudeejeen community. The study employed a qualitative research methodology. Data were collected through in-depth interviews with three key informants groups: Group 1 consisted of 6 community leaders; Group 2 included 8 local entrepreneurs in the Kudeejeen community; and Group 3 comprised 12 high-end tourists. The data were analyzed using content analysis to identify patterns and insights related to effective cultural tourism management practices within the community.

          The findings indicate that Kudi Chin Community has strong potential for cultural tourism development, particularly in terms of its rich cultural heritage, unique architecture, and traditional way of life. However, a major challenge to systematic cultural tourism management is the lack of essential infrastructure, particularly the absence of designated areas for showcasing local products and services and the lack of long-term strategic plans to promote the community’s economic activities. To address these issues, the establishment of a Community Hub is proposed as a key strategy for effective cultural tourism management in Kudi Chin Community. This hub would serve as a central coordination center for tourism activities, a marketplace for local goods and services, and an educational site for the community’s cultural heritage. By implementing this model, the community will be able to manage its resources efficiently and foster a sustainable cultural tourism ecosystem in the long run.