Presentation Techniques of Travel YouTubers: A Case Study of the “Go Went Go” YouTube Channel

Abstract

         YouTube has become a highly influential platform among contemporary audiences. This academic article examines the content presentation techniques employed by the travel YouTuber from the channel Go Went Go, with a focus on the audiovisual elements used in six of the channel’s most popular videos from the year 2024. These selected videos each garnered over one million views and more than 500 comments, indicating significant audience engagement. The study reveals that Go Went Go strategically integrates visual and auditory components to craft a compelling narrative experience. The channel demonstrates a sophisticated approach to storytelling through five key presentation techniques that effectively capture viewers’ attention and create an immersive viewing experience : 1) Framing and Shot Size The videos often begin with wide-angle shots to establish the context of the destination, followed by medium-close shots to highlight actions, interactions, and emotional expressions of individuals. 2) Camera Angles Eye-level shots are predominantly used to create a sense of intimacy and connection with the audience. Camera angles are also carefully chosen to correspond with color tones and narrative flow, contributing to a cohesive visual experience. 3) Use of Color – Color is employed to guide emotional tone and pacing. Skin tones serve as visual anchors within the frame, while complementary color schemes are harmoniously juxtaposed to enhance visual appeal without causing dissonance.  4) Sound Design Narration by the host is interwoven with ambient sounds from local environments, reflecting cultural and social dimensions. Music and sound effects are thoughtfully selected to deepen the viewer’s emotional engagement and stimulate imagination. 5) Special Effects and Visual Enhancements The use of typography, infographics, still images, and aesthetically pleasing photography further enriches the viewing experience, making the content both informative and visually captivating. In conclusion, Go Went Go exemplifies a well-considered and detail-oriented approach to audiovisual storytelling. The channel's presentation techniques offer a noteworthy model for travel content creators in the digital era, highlighting the importance of intentional design in audience engagement and narrative construction.