Factors Affecting Organizational Commitment of Employees at The Small and Medium Enterprise Development Bank of Thailand

Abstract

         This research aims to identify factors of employee organizational commitment, study problems and obstacles in creating organizational commitment, and provide recommendations for creating employee organizational commitment. The Small and Medium Enterprise Development Bank of Thailand. This research is a qualitative research using documentary research and field research methods. The field research involves going to the field to collect data through structured interviews with 10 key informants. According to the questions specified in the interview form, the respondents are representative groups of people who have the best knowledge and information about the factors affecting the organizational commitment of bank employees, by specifying some respondents specifically.

         The results of the research study found that the factors affecting the organizational commitment of the employees of the Small and Medium Enterprise Development Bank of Thailand consisted of 4 important factors, namely Factors related to welfare and benefits, factors related to job security, factors related to internal organizational relationships, and factors related to career advancement. In terms of problems and obstacles in creating organizational commitment, they include problems in relationships within the organization, problems in the nature of work, problems in equality and justice, and suggestions for creating organizational commitment. Consisting of improving the salary and welfare structure to be appropriate for the workload and improving the work system. Organizing training for bank executives to be good examples for employees, including being executives with good leadership skills, and suggesting that there should be activities to promote love and unity in the organization.