Russia’s Agenda-Setting in the Russian-Ukrainian Media War

Authors

  • Krissada Promvek Assistant Professor, Faculty of Political Science, Department of International Relation Ramkhamhaeng University
  • Singh Singkhajorn Assistant Professor, Faculty of Management Science, Digital Content Communication, Bansomdejchaopraya Rajabhat University
  • Pratya Mahavinijchaimontri Provincal Public Prosecutor attached of the Office of the Attorney General
  • Krisana Chueachainat Lecturer, Faculty of Management Science, Film and Digital Media, SuanSunandha Rajabhat University
  • Rattana Bunuam Lecturer, Faculty of Management Science, Digital Content Communication, Bansomdejchaopraya Rajabhat University
  • Prapawis panutsabsuk Lecturer, Faculty of Management Science, Digital Content Communication, Bansomdejchaopraya Rajabhat University
  • Sorasit Petra Thewawong Subdistrict Headman, Chonburi Province

Keywords:

Media War, Russian, Ukrainian, Agenda Setting

Abstract

         This academic article aims to study Russia’s agenda-setting in the Russian-Ukrainian media war. The study found that the integration of a large number of social media users with common opinions or approaches helped push the issue or story out to the mainstream of society. The mass media will follow popular trends and the interests of social media users and then select the content or issue to present through the media.   It can be seen that the mass media still acts as a moderator according to the gatekeeping theory. However, nowadays, the importance of the media returns to focusing more on filtering the news from both true and false social media communications in accordance with the gatekeeping theory. Russia's communications through government media, such as Russia Today and Sputnik, aim to set agendas according to the government's wishes.

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Published

2022-12-29

How to Cite

Promvek, K., Singkhajorn, S., Mahavinijchaimontri, P., Chueachainat, K., Bunuam, R., panutsabsuk, P., & Petra, S. (2022). Russia’s Agenda-Setting in the Russian-Ukrainian Media War . Journal of Management Science, Dhonburi Rajabhat University, 4(2), 1–10. retrieved from https://so10.tci-thaijo.org/index.php/msdru/article/view/191

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Academic Articles