Approaches for Motivating Employees of the XYZ Coffee Shop, Living Mall Branch

Abstract

The objectives of this research were to 1) study the employee motivation factors of XYZ coffee shop, Living Mall branch and 2) study the approaches for motivating employees of XYZ coffee shop, Living Mall branch. Using qualitative research method, according to the phenomenological research approach. Data were collected by in-depth interviews and documents study. Key informants were 15 employees of XYZ coffee shop, Living Mall branch, divided into 1 branch manager, 3 assistant branch managers, 5 branch staff and 6 part-time employees. Data were analyzed by content analysis. The research results were found that the motivating factors of XYZ coffee shop, Living Mall branch were 1) compensation, 2) skill development, 3) meaning work, 4) working environment, and 5) performance goals. Approaches for motivating employee consist of 1) internal motivation approach by selecting employees and designing a valuable work; and 2) external motivation approach that done through performance management, development of skills and expertise in the job, creating a workplace environment, and using compensation as an incentive and reinforcement.