Adoption of technology using LINE application of the elderly in Bangkok

Abstract

In this thesis, the researcher examines the relationship between the perceived use benefits and attitudes towards the use of Line application; the relationship between the perceived ease of use and attitudes towards the use of Line application; the relationship between the attitudes towards the use and the intended use of Line application; and the relationship between the intended use and Line application use behavior by the elderly in Bangkok Metropolis. The research method is quantitative research. The questionnaire was used as a tool to collect data from a sample of elderly aged 60 years or older and residing in Bangkok Metropolis using the technique of multistage cluster sampling for distributing 400 copies of a questionnaire. The test of content validity and reliability was conducted using Cronbach’s method with a sample population of forty subjects. The reliability was 0.983. Data were statistically analyzed using frequency distribution, percentage, mean, and standard deviation. The technique of Pearson’s product moment correlation coefficient was employed.
Findings showed that the highest proportion of questionnaire respondents were females, aged between 60 and 65 years with an elementary education and a monthly income lower than 15,000 baht. They did not have an occupation. They had experience using Line application for three to four years. They used the application for conversations using smartphones. They exhibited the perceived use benefits of Line application at a high level. They exhibited the perceived ease of use of Line application at a high level. The attitudes towards the use of Line application were at a high level. The intended use of Line application was at a high level. The period of using Line application was on average from one to three hours per day to two to five times per day. The Line application use behavior overall was at a high level with the total mean of 3.71 The hypothesis test showed that the perceived use benefits correlated with the attitudes towards the use of Line application at a very high level. The perceived ease of use correlated with the attitudes towards the use of Line application at a very high level. The attitudes towards the use correlated with the intended use of Line application at a very high level. The intended use correlated with Line application use behavior at a moderate level at the statistically significant level of .05.