Development of Digital Market Model for Big Farm System Products Case Study of Nam Dok Mai Mangoes in Samutprakran

Abstract

            The purposes of this study were to 1) study and analyze guidelines in creating a digital market model for Big Farm System Products Case Study of Nam Dok Mai Mangoes in Samutprakarn 2) develop digital market model for Big Farm System Products Case Study of Nam Dok Mai Mangoes in Samutprakarn, and 3) evaluate agriculturists’ satisfaction with digital marketing model for Big Farm System Products Case Study of Nam Dok Mai Mangoes in Samutprakarn and be a guideline for developing digital market and other similar systems. 407 subjects consisted of 1) 5 Agricultural or distributor groups who want a digital market model selected by using purposive sampling, 2) 2 chiefs of the District Agricultural Extension Office and Agricultural Extensionist selected by using purposive sampling, and 3) 400 people who visited the digital market model for Big Farm System Products Case Study of Nam Dok Mai Mangoes in Samutprakarn by using random sampling. The findings showed that: 1) Agriculturists or distributors for Big Farm System Products of Nam Dok Mai Mangoes could use technological tools. In terms of technology needed, a pre-order system and channel for broadcasting information on types of mangoes were found to be needed. The system must be especially easy to use and helpful for managing the pre-order. 2) Developing a digital market model for Big Farm System Products Case Study of Nam Dok Mai Mangoes in Samutprakarn should comprise a membership system, product management system, distribution system, and seller satisfaction evaluations. 3)  Users’ satisfaction level with the overall digital market model for Big Farm System Products Case Study of Nam Dok Mai Mangoes in Samutprakarn was the highest (x̅= 4.62), and satisfaction with the overall information display was the highest (x̅= 4.51)