The Synthesis and the Comparison of Independent Study in Master Degree of Business Administration of Chiangmai University and Dhonburi Rajabhat University

Abstract

          The aim of this study was to synthesize and compare the data from master independent studies in business administration of Chiangmai University and Dhonburi Rajabhat University during the period of 2013 to 2014. A total of 157 independent studies were search from the Thailand Library Integrated System (Thailis) website. Data were collected by using the checklist for content analysis instrument including research topics, method of study design and data analyses. Descriptive statistics of frequency and percentage were used to analyze the data.

          The results showed that 1. In terms of research topics, most these were conducted in marketing topics followed by the management research topics. 2. In terms of methodology, most research independent studies were quantitative and survey-based, questionnaire survey was considered as the research approach to gather primary data from customers and employees. In addition, it was found that the literature survey of all independent studies examined only researches in Thai version with limited English articles. There were three main theories applied in the most independent studies including basics of management, human resource management and marketing theories. Krejcie and Morgan table was mostly applied to calculate the research sample size. Among the various sampling methods, the convenience sampling technique was selected in most independent studies samples. For statistical analyses, descriptive and inferential statistics including t-test and F-test were mostly used.