Communication of Opinion Leaders about Muay Thai Leadership

Abstract

             The objectivesof this research wereto study the communication of opinion Leaders about Muay Thai leadership and to create the guideline for developing the communication of opinion leaders regarding Muay Thai leadership.
             The results of the study showed that the communication of opinion leaders about Muay Thai leadership had an influence on the opinions of others. Their opinion model was followed by many people insociety and received more attention from the press. In order to communicate their knowledge to others, they set up communication objectives and prepared for a speech presentation by listing communication topics that are suitable for the audiences and events. They used Muay Thai skills as fundamental knowledge and also recognized that each situation requires different types of knowledge and which skills need to be developed in order to become national and international champions in Muay Thai. They had motivation to be competent communicators that can communicate effectively.