Communication model for reducing the operational risk of Public Health volunteers in the pandemic of the Covid 19 virus in Phetchaburi province

The objectives of this research are to study 1) a communication process, 2) working behavior, 3) communication factors affecting the behavior, and 4) to propose communication models for operational risk reduction among public health volunteers under the event of COVID-19 outbreak in Phetchaburi province

Abstract

The objectives of this research are to study 1) a communication process, 2) working

behavior, 3) communication factors affecting the behavior, and 4) to propose communication models for operational risk reduction among public health volunteers under the event of COVID-19 outbreak in Phetchaburi province. The research is incorporated with qualitative and quantitative studies. The core sample of this research includes agencies or organizations with a role of promotion and support in the prevention of the COVID-19 outbreak and ten representatives from the village health volunteers (VHV) group. The sample is selected on the basis of the purposive sampling method. The research deploys different instruments including a method of a semi-structured interview, and in-depth interview assessment form. In result analysis, the research applies a descriptive data analysis, and mode analysis. Among all the sample, two-thirds of professionals and experts account for the quantitative research sample with a total of randomly selected 400 village health volunteers from the reported COVID-19 case areas. In addition, questionnaires, multiple linear regression, and statistical analysis based on frequency, percentage, mean, and standard deviation, are the research tools for data collection. As of this research’ findings, the results are described as follows : 1) The key communication process is composed of three communication process levels; policy, working network, and operation. 2) The core operational behavior lies within the behaviors performed in line with the measures of the Ministry of Public Health. 3) The crucial communication factors affecting the behavior include government measures and the gender of a recipient. 4) The communication style for operational risk reduction takes the communication model in which village health volunteers act as both sender and receiver.

Keywords : Communication style, risk, public health volunteers, COVID-19