TOURIST’S SATISFACTION TOWARD TOURISM LOGISTICS MANAGEMENT OF ARCHAEOLOGICAL SITE IN LAMPHUN MUNICIPALITY AREA, LAMPHUN PROVINCE

Abstract

The objectives of this research were to study the personal factors of tourists concerning their satisfaction with tourism logistics management of archaeological sites, and to study tourist behavior regarding their satisfaction with tourism logistics management of archaeological sites. This is a quantitative research. The population is tourists who come to visit the archaeological sites in Lamphun municipality, Lamphun province. The sample group is 300 people using accidental sampling. Data collection by questionnaire. Statistics used for data analysis were frequency, percentage, mean, standard deviation, t-test, F-test and one-way ANOVA.

The results found that most of the samples are women, aged 40-49 years, educated at the diploma level, have an independent occupation, with a monthly income of 10,001-15,000 baht, and domiciled not in Lamphun Province. Most behaviors travel for taking a rest, archaeological places to visit is Wat Phra That Hariphunchai, like to travel on Saturday-Sunday mornings in the winter. Travel with family by private car. There are 3-5 traveling companions receiving information from friends or relatives, accessing information from tourism websites or Facebooks, traveling expenses 1,001–5,000 baht per time. They are satisfied with the overall tourism logistics management of the archaeological sites at a high level, especially in terms of facilities. In summary, personal factors in education and monthly income are different, and different tourist behaviors in terms of the source of information received and the expense of each trip, that have the satisfaction level of tourism logistics management varies. Tourism promotion agencies should improve their routes, improve the walkways within the archaeological site, increase service personnel, and develop tourism plans to meet the needs of tourists in order to be satisfied and come back again.