No. 32 (2023): December 2022 - May 2023

Research Articles

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  The Impact of Factors Related to the COVID-19 on Each Industry in Thai Equity Markets

  Aekkachai Nittayagasetwat, Jiroj Buranasiri, Ornpreeya Sodadee

  1-20

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  The Influence of Self-Image Congruence on Brand Evaluations of Publicly and Privately Consumed Products

  Piya Ngamcharoenmongkol, Maysaya Pochanapanich

  21-35

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  INFLUENCE OF SERVICE QUALITY ON AFFECTIVE COMMITMENT AND ADVOCACY INTENTION TO SUPPORT STREAMING VIDEO PLATFORMS

  Yata Poonpobsakul, Jirunan Phiarat, Chawalvith Punpanich, Namfon Sailord, Warapon Dansiri

  36-55

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  The Relationship Between Investors’ Demand for Dividend and the Decision to Pay Dividend in the Future by The Firms in The Stock Exchange of Thailand

  Wachirapun Kaewguntha, Chaiwuth Tangsomchai

  56-68

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  Relationship between knowledge, understanding and behavior of committing offenses under the computer-related offenses of informal workers in Nakhon Sawan Province

  supaporn khamsai, Nawaporn Prasomtong

  69-85

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