Mission statement: Successful Company’s strategy
Keywords:
Mission statement, Strategic Management, Gunning Fox Index, ReadabilityAbstract
Mission statement determines the roadmap for strategic decision in the corporation. Mission statement attribute is important to successful company. This paper aims to exploratory Mission statements vary in words, sentences, readability and components. Form 25 companies. Analyz by frequency, percent, mean, Gunning’s Fog Index, Chi‐square, Kruskal–Wallis and Content Analysis.
The results indicate that mission statements have less 3 sectences by 25%, less 100 words by 68%, the readability level was Ideal, by 4%. And no companies have 9 components in mission statement; elements of philosophy, product, survival, growth and profitability were used by more 70%. The use of the mission statement components is not the same inside an industry.
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