MICE Industry Promotion Policy of Government Agencies

Abstract

MICE (M: Meeting, I: Incentive, C: Convention, E: Exhibition, Event) is an industry that has received a lot of attention in many countries, including Thailand has focused on and promoted the organizing activities at the international level because pushing and promoting the MICE industry is a path that brings huge amounts of money into the country, especially groups of companies that accept the work to tourism management, hotels, and large convention centers, including various restaurant business groups and  many business groups involved in MICE Industry. Business people who travel for the seminar purposes or various activities related to the MICE industry that also has a hidden purpose for tourism. Therefore, MICE industry attach to the tourism business. However, MICE industry promotion of government agencies should be promoted in various dimensions and coverage both the place for organizing activities, strategy, systematic and mechanistic development, making cooperation in the national and regional level, as well as catching up with changes in the target group needs. In addition, this must develop the professionalism of skilled person, knowledge in various fields to be able to create activities there are different and impressive to the co-workers or tourists as well as being able to maintain Thai identity and create pride for Thai people. Therefore, the government sector should have the promotion policy to the MICE industry seriously, including: 1) developing standards for international conferences and exhibition, 2) Competition enhancement of organizing conferences and exhibitions in the global market, 3) Building and support of creative thinking with policies and actions in each region, 4) Supporting various organizations in the systems and mechanisms both government agencies, the private sector and associations, 5) Promoting and designing events that can create a special local experiences.