Community Innovation to Strengthen and Reduce Inequality to Achieve Sustainable Development Goals after the Covid-19 Crisis: A Case Study of Hua Wiang Sub-District Municipality, Sena District, Phra Nakhon Si Ayutthaya Province

Abstract

This research aims to develop a model of community innovation through community participation process. and presenting guidelines for community participation in implementing community innovation. to strengthen and reduce inequality To achieve the Sustainable Development Goals after the Covid-19 Crisis The case study area was Hua Wiang Subdistrict Municipality, Sena District, Phra Nakhon Si Ayutthaya Province. The target groups are local leaders, community leaders, religious leaders, representatives of professional groups. and 30 community representatives using a participatory action research to allow people in the case study area to participate in the brainstorming process to formulate an action plan to drive community innovation. Data were analyzed using content analysis and summarized the results of the planned activities. The results showed that The “Tourist Promotion Project in Hua Wiang Municipality” is an innovative community to strengthen and reduce inequality from the brainstorming results of the target groups. But with the limitations of the situation of the epidemic of COVID-19 causing the need to adjust the operation plan the productivity of this work is in preparation for the actual implementation of future activities. By making a guidebook to community lifestyle tourism in Hua Wiang Sub-District Municipality Make a publicity sign for learning resources and create a community lifestyle tourism page in Hua Wiang Sub-District Municipality. As a result of summarizing the opinions of the target groups after the preparatory activities to drive the project, it was found that Community participation approaches in implementing community innovations include (1) the need to create and build on such participatory work among all professional groups; (2) the creation of community leaders that Strengthen a network to work together, (3) having to go to the real area to listen to opinions, and (4) must attract new generations to join in the operation. So it will be sustainable and if it is actually implemented according to the plans and activities that have been designed this innovation will help strengthen and reduce inequality in the community.