Guidelines for Enhancing the Potential of Community Product Entrepreneurs to Become Community Enterprises in Phetchabun Province

Abstract

This research aims to study the problems and obstacles faced by local product entrepreneurs in Phetchabun Province and to propose approaches for developing their potential to elevate them to the level of small and medium-sized enterprises (SMEs). Data were collected from key informants, specifically 11 entrepreneurs involved in community enterprise products. The research instrument used was an in-depth interview. Data analysis was conducted using a method of conclusion drawing and verification.

          Research findings revealed that the problems and obstacles faced by community product entrepreneurs in Phetchabun Province include financial losses and funding issues, lack of knowledge and skills, limited access to resources, and management challenges. The proposed approaches to develop the potential of community product entrepreneurs toward becoming community enterprises in Phetchabun Province include: Increasing training programs for entrepreneurs. Providing consultation and guidance from experts in various fields. Enhancing linkages and networks to create learning spaces. Supporting access to appropriate resources and promoting sustainable continuity.

          The study also revealed the significant role of government agencies in formulating systematic strategic plans for the development of community enterprises, particularly in fostering strong, ethical, and visionary community leaders. It emphasized the importance of promoting effective communication, coordination, and integrated marketing to enhance the competitiveness of community products at both national and international levels.

          This research therefore serves as an important guideline for developing a sustainable model to strengthen the potential of community product entrepreneurs in Phetchabun Province toward self-reliance. Furthermore, it can serve as a prototype for community enterprise development in other areas, contributing to the enhancement of grassroots economic growth, income generation, and the overall quality of life of people in local communities.