Public Opinion regarding Work Performance upon Good Governance Principle of the Thachamoung Sub-District Administrative Organization, Rattaphum District, Songkhla Province

Abstract

This research aimed to study the level of people's opinions on the performance of Thachamouang Subdistrict Administrative Organization (SAO) according to the 6 principles of good governance: moral principles, rule of law, participation, responsibility, worthiness, and transparency. Also, it was to compare the public opinions on the performance according to the good governance principles, divided the personal factors: gender, age, education level, religion, occupation, income, membership of a club or development group in the area, and participation in activities organized by SAO. The data were collected from the 389 samples who were the people living in Thachamouang Subdistrict, Rattaphum District, Songkhla Province by using questionnaire. The data were then analyzed using Frequency, Mean, Standard Deviation, t-test and the F-test. The results showed that the people had opinions about the performance of SAO based on the principles of good governance at a medium level. Governance of rule of law was at the highest mean, followed by responsibility, worthiness, participation, moral principle and transparency, respectively. When comparing the opinions of the public on the performance of SAO classified by the personal characteristics, it was found that gender, occupation, income, religion, membership in clubs or development groups in the area and participation in the activities organized by SAO were different. There was the opinion over the performance of SAO at no difference which was inconsistent with the hypothesis set. The people with different age, educational level would have a different opinion on the performance of SAO at statistically significant 0.05 which was consistent with the research hypothesis. The suggestions from the findings for the improvement of good management in local government administration of SAO included developing communication through the use of various communication channels with the public. For instance, there should be short video clips for presenting information and news to cover all groups of people. This would make people able to access the information more easily and have more opportunities for participation. It can also be used as a channel for people to inquire, suggest or research facts, monitor the work performance of Thachamouang Subdistrict Administrative Organization more easily. This will result in better management according to the principles of good governance.