Organizational Assessment according to the McKinsey’s 7S Framework of Consumer Association of Songkhla, Songkhla Provincial Office, Thailand Consumers Council

Abstract

The objective of this research was to assess the internal management of Consumer Association of Songkhla, Songkhla official office under the Thailand Consumers Council according to the 7S McKinsey framework. A Qualitative study was conducted by using two techniques, namely documentary research with an analytical description to collect data and field research which applies in-depth interview and participant observation methods. The 6 key informants were selected purposively including executives couple with staffs of Songkhla official office and southern regional office. The Qualitative data were analyzed by content analysis and presented by general descriptive interpretation and visual display. The research findings reveal the overall degree of internal management of Consumer Association of Songkhla was high according to the 7S McKinsey framework. Considering each item of the 7S McKinsey, the results shown that; in the hard elements domain; strategy and structure of organization were strong point. However, work system and workflow were considered weak and has got the room for improvement. Within the soft element domain, while shared values and management style were described as a backbone of the Consumer Association of Songkhla, the staffs and skills aspect were in need for the holistic enhancement. The practical contribution of this research is the data set for strategic planning and guidelines for organizational improvement that acknowledges the significance of work systems development and human capital management that will contribute to organizational efficiency.