Developing the Potential of Community Innovators through Local Identity Innovation for Sustainable Community Tourism Management with the BCG Economic Guidelines on Thamorsai Sub-district, Chana District, Songkhla Province

Abstract

The purposes of the research study were: 1.To develop the potential of community innovators through U2T project 2.To study local identity for community tourism management 3.To develop prototype product from sour fruits flooding in the local market by constructing how to collect qualitative data from field visits, observations, in-depth interview 20 samplings chosen from the populations passing the interview from U2T project. Besides the researcher has designed the steps of qualitative data analysis using content analysis taking documents, analyzing, describing the phenomenon from the interview and focus group. The research results found that 1. Community innovators at Tamorsai sub-district could apply the knowledge of using BCG Economic Model and Lean Canvas Model 2. Local identity construction for community tourism management of Tamorsai sub-district people at Nop Ton Pring First Meeting. 3. Prototype product of multi-purpose solution of sour fruits ANN CLEAN TAMORSAI.