Strategies to Improve Business Innovation of ABC Bank in Guangxi Province, China
คำสำคัญ:
Business innovation, Financial technolog, Improvement strategiesบทคัดย่อ
The research aims to : 1) analyze the business environment of ABC Bank Guangxi Branch, 2) evaluate its SWOT factors, and 3) propose strategies to improve its business innovation. Employing a qualitative research methodology, data were collected through in-depth interviews with strategically selected stakeholders across various levels within the bank. Thematic analysis, supported by PEST, SWOT, and TOWS frameworks, was utilized to analyze the collected data.
The findings showed : 1) ABC Bank Guangxi Branch encounters major challenges in its business environment due to external and internal factors. Externally, there's fierce market competition, rapid FinTech progress, changing regulations, and diverse customer needs. Internally, factors like organizational structure, culture, resource allocation, and operations affect innovation, efficiency, and competitiveness. 2) The SWOT analysis reveals the bank's strengths—large customer base, strong network, and financial service experience—but also weaknesses like a developing innovation culture, limited tech integration, and complex approvals. Opportunities include FinTech development, new markets, and improved internal management, while threats come from new FinTech entrants, regulatory changes, and shifting consumer behaviors. 3) Based on these analyses, the study suggests strategies to boost FinTech innovation, streamline internal processes, explore new business opportunities, and strengthen risk management and compliance. These aim to improve the bank's ability to adapt to market changes and customer expectations, fostering sustainable growth.
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